The holiday season is upon us!
I’ve been chatting with a lot of friends, family, people on the street, and prospective clients about the real estate market. This isn’t unusual, since everyone is always curious and seeking some sort of insight! But I’ve been hearing a few variations of the same opinion over and over:
“I’m going to wait until Spring when the market is hot!”
“Oh, I can’t list my home until the holidays pass.”
“I won’t get exposure or top dollar if I list now.”
“No one will buy my home this time of year!”
None of these objections to listing your home during the holiday season are totally true. In fact, listing your home during the holiday season may be the best decision for your family – and your wallet! And here are the top 5 reasons why!
1. Less Competition
Buyers determine value by comparison shopping. They look at the homes on the market, and compare the features and benefits of your home with those that are most similar. In the Spring, buyers may be comparing your home with 100+ other properties. At that point, you may want to price your home more competitively or run the risk of prolonging your days on market.
In the winter months, you will have less homes on the market similar to your for buyers to compare it to. You can price your home appropriately and have a good chance of receiving asking price , or even above asking price, for your property.
2. Serious Buyers
In the Spring you tend to have a pretty solid ratio of window shoppers to real buyers. During the holiday season is when we see the largest number of real, qualified buyers come out to search for their next home.
Let’s face it. We live in New England. It’s cold, wet, dark, and mostly miserable for the duration of the winter months. People are not hopping from open house to open house for the fun of it. They are ready, willing, and able to buy! This means you are entertaining suitable potential buyers, for the most part, instead of really weeding them out from all of the other curious “just-looking” folk.
3. Time Is On Your Side
Half of the hassle in home selling and home buying is timing and logistics. Buyers in the spring are working, have super tight schedules, and are trying to fit in viewing as many similar homes as possible. During the holidays, buyers generally have more time off and less property to choose from! This makes them scheduling time to view your home easy. And everybody loves easy.
4. Buyer Time Crunches
There are a number of buyers in two different situations. One, they must purchase before the end of the year for tax purposes. And, two, they are starting a new job in January and must find suitable housing before their start date.
Motivation to move is very high for these buyers during the holiday season, and that is just what you want from potential buyers interested in your home! You may find buyers to be more committed to the process when they are motivated and have a deadline.
5. Emotions Are High
Homes show beautifully when decorated for the holiday season, and the general population tends to run on the more emotional side during this time of year. The odds of potential buyers becoming emotionally attached to your home all decked out for the holidays are high. They can see themselves spending their future holidays in your home. They can envision making it their own. When buyers are emotionally invested, it makes them more likely to pay your price!
As always, I am never too busy to assist you in your real estate needs or take your referrals! If you or someone you know is thinking of selling their home in Massachusetts, I’d love to assist you!